Main Article Content
Keywords
Array, Array, Array
Abstract
Objective: To analyze the relationships, current perspectives, and expectations of stakeholders and producers involved in strawberry production in the municipalities of Maravatío and Tarandacuao, considering environmental, social, and economic aspects, with the aim of understanding the challenges and future of strawberry production in this important producing area.
Design/methodology/approach: Semi-structured interviews were conducted with stakeholders, focusing on three dimensions: their role and relationship with producers, perspectives on the sector, and vision for the future. Producers were given a Likert-type survey on their environmental, social, and economic perceptions. The information was then transcribed, and relevant ideas, concepts, and patterns in the interviewees' narratives were identified.
Results: Stakeholders believe that the sustainability of the value chain depends on investment in technology, resource management, adaptation to climate change, and the adoption of innovations that improve production. However, producers do not usually consider environmental issues, but rather economic and social ones.
Limitations on study/implications: The small size of the stakeholder group limits the generalizability of the findings to other similar contexts.
Findings/conclusions: Although the activity has boomed and consolidated both nationally and regionally, it faces structural constraints such as climate variability, water availability, lack of logistics infrastructure, the presence of pests and diseases, and the need to standardize production practices. This could limit the long-term sustainability of production.